Intellectual Property, Information Technology & Cybersecurity

Contact: John Warchus; Clarkslegal LLP (Reading, England)

A trade mark is normally a word or logo or combination of both that is associated with certain goods or services giving rise to a brand value. Registered trade marks give the owner a monopoly right to use that name or logo and the right to prevent identical or similar trade marks being used for similar goods and services. It can therefore be a very valuable right.

This article sets out some essential points that any business should consider before applying for a trade mark.

Read the entire article.