Firm Position

As Director of Marketing for RKL LLP, Allison leads the firm’s brand visibility, awareness and engagement strategies. Working alongside a team of talented professionals, she oversees branding, advertising, public relations, content strategy and social media, events and new service marketing for the firm.

Throughout her career, Allison has established a reputation for achieving business-generating results through integrated digital and traditional marketing campaigns that create meaningful connections with audiences.

In 2022, Allison was recognized as “Marketer of the Year” by the Association for Accounting Marketing, the highest honor bestowed upon growth professionals in the industry. She’s shared her knowledge and expertise through speaking engagements at Digital CPA, hosted by the AICPA and CPA.com, AAM Summit and others.

Professional & Business History

Allison joined the firm in November 2012 as communications manager and was promoted to Director of Marketing in 2015. Prior to joining RKL, she was a PR and marketing consultant serving clients in the technology, real estate and professional services industries. Allison also previously served as communications manager for The Lancaster Chamber of Commerce & Industry.

Professional Activities & Memberships

• Certified Digital Marketing Professional, Digital Marketing Institute
• Professional Certified Marketer®, PCM, Digital Marketing, American Marketing Association
• HubSpot Sales and Marketing Software Certifications
• Association for Accounting Marketing, Major Firms Group Planning Committee Member

Education

B.A. Journalism with concentration in Public Relations, Indiana University of Pennsylvania

Personal

Allison resides with her family in Lititz, PA. In her free time, she enjoys reading, practicing yoga, painting, swimming and cheering on the Phillies.