Barack Ferrazzano Kirschbaum & Nagelberg LLP

Wendi has more than 40 years of experience in all aspects of trademark, copyright, and design patents. Wendi combines a depth of experience with a creative and practical approach to protecting and policing both famous brands and start-ups to enhance the value of their intellectual property.

Wendi concentrates her practice on intellectual property law and false advertising, including FDA and FTC regulatory compliance relating to beauty-related products.

As co-chair of BFKN’s Intellectual Property Group, Wendi has extensive experience in all areas of non-utility patent intellectual property. She combines her skill and experience as a trial attorney with her knowledge of copyright, trademark, design patent, and trade secret law to service the firm’s diverse clientele. She actively assists clients in identifying, protecting, valuing, and preserving their intellectual property assets in the United States and internationally. Wendi counsels high profile clients on international trademark filing strategies and clearing new global brands in multiple jurisdictions, registering marks with the relevant trademark offices, and policing marks against infringers or defending a client’s use of a mark from threat of attack. She also handles the intellectual property aspects of U.S. and international corporate transactions, including mergers and acquisitions, persona licenses, and trademark licenses.

In addition, Wendi has extensive experience in evaluating the risks associated with advertising claims and advertising campaigns to minimize potential litigation and regulatory enforcement actions, and to ensure compliance with the FDA and FTC rules and regulations that apply to beauty products, including cosmetics, sunscreen, and over the counter supplements. She has handled false advertising claims and claims under the California Consumers Legal Remedies Act when they arise. Wendi has litigated a wide variety of intellectual property cases across the country, including trademark infringement, trade dress infringement, unfair competition, counterfeiting, domain name issues, false advertising, right of publicity, copyright infringement, and design patent infringement. She has also handled a number of opposition and cancellation proceedings before the Trademark Trial and Appeal Board.