Advertising continues to shape the way we think, behave and engage with the world around us. In 2025, against a backdrop of growing consumer awareness around health, sustainability and social values, ethical advertising is more relevant than ever.
In “A Guide to Ethically Responsible Advertising 2025”, Jakub Kubalski and Paweł Pianka provide a clear and insightful look at how the industry can navigate this evolving landscape. The guide explores the Committee’s key rulings from 2024, covering topics such as environmental claims, road safety, religious sensitivity, social norms, misleading content and advertising of food and pharmaceutical products. Each section includes direct links to the relevant decisions for ease of reference.
The IP/TMT team at SSW provides legal support to clients in the advertising industry at every stage of their campaigns – from the initial concept and script development, through production, to representation before the Advertising Ethics Committee and other regulatory bodies. We also assist with co-marketing agreements, events, promotional materials, and the drafting of competition and lottery terms and conditions.
We encourage you to read the guide and contact us if you have any questions or need further clarification.
Link to the publication: SSW_A Guide to Ethically Responsible Advertising 2025
